What the Heck is Going On?

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Michael Bissig 12/1/23 Michael Bissig 12/1/23

What the Heck is Going On?

How do we calculate Marketing Contribution Impact (MCI)?

Michael Bissig 12/1/23 Michael Bissig 12/1/23

How do we calculate Marketing Contribution Impact (MCI)?

Michael Bissig 12/1/23 Michael Bissig 12/1/23

What is real impact strategy?

Why should we treat the Marketing Budget as an Investment?

Michael Bissig 12/1/23 Michael Bissig 12/1/23

Why should we treat the Marketing Budget as an Investment?

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