real impact - MARKETING

real impact
MARKETING

Create Your 1-Page Marketing Plan with Better Customer Insights.

Order your copy now!

real impact - Strategy

real impact
STRATEGY

Crafting Your
Next Winning Moves

Coming soon!

real insides

Learn powerful and proven insides from our real impact book series.

real insights
What the Heck is Going On?
How do we calculate Marketing Contribution Impact (MCI)?
What is real impact strategy?
Why should we treat the Marketing Budget as an Investment?

written by

  • Stefan Michael - Real Impact Marketing / Strategy

    Stefan Michel

    Real Impact
    Marketing / Strategy

  • Lisa Duke - Real Impact Marketing

    Lisa Duke

    Real Impact
    Marketing

  • Niccolò Pisani - Real Impact Strategy

    Niccolò Pisani

    Real Impact
    Strategy

  • Siri A. Terjesen - Real Impact Strategy

    Siri A. Terjesen

    Real Impact
    Strategy

authors

1-Page Marketing Plan

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What our readers say…

  • „I had diligently read the 2nd edition that contained a lot already. Upon skimming the 3rd edition I can clearly see the book grew significantly in size. It has even more practical and smart concepts, but holds to practical approach. The book helps to connect marketing best practices with other business disciplines and real business itself. Strongly recommended!“

    Alexey

  • „Michel and Duke make a deliberate break from the world of content marketing, instead linking marketing activities with value creation and value capture; ultimately net contribution of marketing activities. Through their customer-centric models of co-creation and solution readiness, they combine up- and downstream marketing to give a mature perspective on innovation and continuous improvement. This third edition is peppered with illustrated case studies that enable the reader to quickly apply the concepts and reflect on the real world dilemmas of a strategic marketer.“

    Phil Norris

  • „I found this book insightful and it is easy to read and to understand for a non-marketeer all the while whilst remaining concise. The authors write in a clear style providing (sometimes entertaining) examples and case studies to demonstrate their points and the tools suggested to the reader are practicable. I highly recommend this book as a practical marketing guide.“

    Blindeb

  • „The book offers a strategic approach to marketing linking the activities with expected outcomes: from customer insights to value co-creation, value communication, and ultimately value capture (the impact). The reader will appreciate the structure of the book and the clear writing style with several examples supporting a great learning experience.“

    Thierry Meouchi